1954 - Transistor Radio
The transistor radio was a game-changer in 1954, making music and news portable for the first time. Unlike bulky tube radios, this pocket-sized device let kids and teenagers take their favorite tunes anywhere—whether at the park, on the bus, or under the covers at night. It became a must-have among young music lovers, especially as rock and roll exploded in popularity. For kids, owning a transistor radio felt like a ticket to independence, letting them tune in to their favorite stations without parental control.
This small but mighty device paved the way for future portable music players, from Walkmans to iPods, shaping how generations enjoyed music on the go.
1955 - Wooly Willy
Simple yet endlessly entertaining, Wooly Willy debuted in 1955 and quickly became a childhood favorite. This magnetic drawing toy featured a cartoon face beneath a plastic cover, with metal shavings that could be moved around using a magnetic wand to create goofy hairstyles, mustaches, and beards. Its low cost and creative appeal made it a huge hit, especially among young kids who loved experimenting with different looks. Wooly Willy was a staple in toy aisles for decades, proving that sometimes the simplest toys are the most fun.
It remains a nostalgic favorite, representing an era when imagination and a little magnetism provided hours of entertainment.
1956 - Play-Doh
Originally developed as a wallpaper cleaner, Play-Doh found its true calling in 1956 when it was rebranded as a children's toy. This colorful, squishy modeling compound became an instant hit in schools and homes, allowing kids to sculpt, squish, and create to their heart’s content. Unlike traditional clay, Play-Doh was soft, easy to use, and non-toxic, making it perfect for young hands. The addition of fun accessories, like rolling pins and shape cutters, only added to its appeal.
Over the decades, Play-Doh has remained a staple in childhood play, encouraging creativity, fine motor skills, and endless imaginative fun, earning its place as one of the most iconic toys ever.
1957 - Sea Monkeys
First marketed in 1957, Sea Monkeys captivated kids with the promise of creating an instant underwater world. These tiny brine shrimp, sold in kits with eggs that “magically” came to life when added to water, felt like a real-life science experiment. The comic book ads made them seem almost like pet-sized humanoid creatures, sparking the imagination of young buyers. While the reality was less dramatic, kids still loved watching their tiny aquatic pets grow and swim.
Sea Monkeys became a pop culture phenomenon, appearing in TV shows, toys, and even space experiments. Their mix of curiosity, fun, and a bit of misleading marketing made them an unforgettable part of childhood.
1958 - Hula Hoop
Few toys have taken the world by storm like the Hula Hoop did in 1958. Wham-O introduced this simple plastic hoop, and within months, it became a nationwide craze. Kids (and even adults) everywhere were spinning, twirling, and competing to see who could keep the hoop going the longest. The Hula Hoop wasn’t just a toy—it was a full-body activity that encouraged movement, coordination, and fun. By the end of the year, Wham-O had sold over 25 million hoops, making it one of the fastest-selling toys in history.
Though its initial craze faded, the Hula Hoop remains a timeless classic, still enjoyed by kids, fitness enthusiasts, and performers today.
1959 - Barbie
When Barbie debuted in 1959, she changed the toy industry forever. Created by Ruth Handler and introduced by Mattel, Barbie was the first mass-produced doll with an adult figure, offering young girls a chance to imagine their futures beyond traditional baby dolls. With her signature blonde ponytail, striped swimsuit, and high heels, Barbie became an instant sensation, selling over 300,000 dolls in the first year. She quickly expanded into a vast world of fashion, careers, and accessories, reflecting changing societal roles for women.
Despite evolving designs and occasional controversy, Barbie remains a global icon, inspiring generations of kids to dream big and play creatively.
1960 - Etch A Sketch
The Etch A Sketch, introduced in 1960, became an instant classic thanks to its unique ability to let kids "draw" and erase with just a shake. Created by French inventor André Cassagnes and brought to market by Ohio Art, this red-framed magic screen used aluminum powder and two control knobs to create line drawings. Unlike paper and crayons, Etch A Sketch allowed endless creativity without mess, making it a favorite among parents and kids alike.
Its popularity skyrocketed after TV commercials showcased its possibilities. Decades later, it remains a beloved toy, even earning a place in the National Toy Hall of Fame, proving that creativity never goes out of style.
1961 - Slip 'n Slide
Summer fun got a major upgrade in 1961 with the launch of the Slip 'n Slide. Invented by Robert Carrier and produced by Wham-O, this long, slick plastic sheet turned any backyard into a mini water park. All kids needed was a garden hose and a little courage to take a running start before sliding across the wet surface. It became an instant hit, offering an affordable way to cool off and have fun in the heat.
While occasional bumps and bruises were inevitable, the Slip 'n Slide became a summertime staple, bringing joy (and a few belly flops) to generations of kids.
1962 - Barrel of Monkeys
Few toys are as simple yet endlessly entertaining as Barrel of Monkeys, which debuted in 1962. Created almost by accident when a toy salesman noticed plastic monkey-shaped links at a factory, this game challenged kids to hook as many monkeys together as possible in one continuous chain. The colorful plastic monkeys, stored in their signature barrel, became a favorite for kids who loved testing their dexterity and patience.
While originally intended as a game, many kids simply enjoyed linking the monkeys in creative ways. Still sold today, Barrel of Monkeys remains a symbol of classic, uncomplicated fun that has entertained generations of children.
1963 - Easy-Bake Oven
The Easy-Bake Oven, introduced by Kenner in 1963, let kids experience the magic of baking with their very own working oven. Using a simple light bulb as a heat source, children could mix, pour, and bake tiny cakes, cookies, and brownies—all without needing an actual kitchen. It quickly became a must-have toy, selling over 500,000 units in its first year. Beyond being fun, the Easy-Bake Oven encouraged creativity, independence, and even a love of cooking.
Over the decades, the design evolved, but the concept remained the same: making kids feel like real bakers. Inducted into the National Toy Hall of Fame, it remains an iconic part of childhood.
1964 - G. I. Joe Action Figure
In 1964, G.I. Joe revolutionized the toy industry as the first-ever action figure, a term coined to appeal to boys who might shy away from playing with "dolls." Created by Hasbro, this 12-inch poseable soldier featured movable joints, realistic uniforms, and accessories that let kids immerse themselves in military adventures. Inspired by real branches of the U.S. armed forces, G.I. Joe quickly became a best-seller, solidifying its place as an American toy icon.
The figure’s success also paved the way for countless action figures, from superheroes to movie characters. Over the decades, G.I. Joe has evolved, but his legacy as "a real American hero" remains strong.
1965 - Spirograph
The Spirograph, introduced in 1965, turned simple pen strokes into mesmerizing geometric designs. Invented by British engineer Denys Fisher, this drawing toy used a system of plastic gears and rings that allowed kids to create intricate, swirling patterns with just a pen. It combined art and mathematics in a way that felt almost magical, captivating both children and adults. The Spirograph became a staple in many households, offering endless creative possibilities with its mix-and-match gears.
Over the decades, it has remained a beloved classic, proving that sometimes all you need for hours of fun is a few gears, a pen, and a little imagination.
1966 - Twister
When Twister hit store shelves in 1966, it redefined what a party game could be. Instead of sitting around a board, players became the game pieces, twisting and contorting their bodies on a giant mat of colorful circles. Created by Reyn Guyer, Twister was initially met with skepticism—until Johnny Carson played it on The Tonight Show, turning it into an overnight sensation. The game became a must-have at parties, encouraging laughter, social interaction, and plenty of awkward but hilarious moments.
Though simple in concept, Twister remains a pop culture staple, proving that sometimes, all you need for fun is a mat, a spinner, and a little flexibility.
1967 - Battleship
"You sunk my battleship!" became a household phrase in 1967 when Battleship was released as a plastic board game by Milton Bradley. Originally played as a pencil-and-paper game, Battleship’s transition into a grid-based, two-player strategy game with pegs and miniature ships made it even more engaging. Players would take turns calling out coordinates, trying to locate and sink their opponent's fleet before their own was destroyed. The game’s mix of strategy, suspense, and luck made it an instant classic.
Over the years, Battleship has been adapted into electronic versions, video games, and even a movie, proving that its tactical appeal stands the test of time.
1968 - Hot Wheels
When Hot Wheels hit the market in 1968, they revolutionized the world of toy cars. Unlike previous die-cast models, these cars featured a special low-friction axle design, allowing them to zoom down orange plastic tracks at incredible speeds. Created by Elliot Handler, co-founder of Mattel, Hot Wheels quickly became a favorite among kids who loved racing, collecting, and customizing their miniature vehicles. The first set included 16 original designs, many modeled after real muscle cars of the era.
Over the decades, Hot Wheels expanded into thousands of models, playsets, and even video games. With their combination of speed, style, and collectibility, Hot Wheels remain one of the most popular toy lines ever.
1969 - Sesame Street Plush Dolls
With the debut of Sesame Street in 1969, children instantly fell in love with characters like Big Bird, Cookie Monster, Ernie, and Bert—so it was only natural that plush dolls of these beloved Muppets became must-have toys. Created to bring the magic of Jim Henson’s puppets into kids’ homes, these soft, huggable dolls let children interact with their favorite TV friends beyond the screen. As Sesame Street became a cultural phenomenon, so did its merchandise, with plush dolls remaining some of the most enduring and cherished toys.
Even today, Sesame Street plushies continue to provide comfort, nostalgia, and educational fun for generations of children.
1970 - Nerf Ball
In 1970, Parker Brothers introduced the Nerf Ball, the world’s first indoor-safe ball, and it quickly became a household favorite. Made of soft, spongy foam, the Nerf Ball was designed to be thrown, bounced, and caught without breaking lamps, denting walls, or injuring siblings—making it a dream come true for parents. The tagline, “The world’s first official indoor ball,” helped fuel its popularity, and within a year, millions had been sold.
Nerf’s success led to an entire line of foam-based toys, including footballs, basketballs, and eventually the famous Nerf blasters. Decades later, Nerf remains a top brand in active play, proving that sometimes, soft and squishy wins the game.
1971 - Uno
In 1971, a simple but wildly addictive card game called Uno was born. Created by Merle Robbins, a barber from Ohio, Uno was designed as a fast-paced, family-friendly alternative to traditional card games. Players raced to get rid of their cards by matching colors and numbers while strategically using action cards like Skip, Reverse, and Draw Four to disrupt their opponents. The game’s easy-to-learn rules and unpredictable excitement made it an instant hit.
After being acquired by Mattel, Uno became one of the best-selling card games in history. Decades later, it remains a go-to game for parties, family nights, and friendly rivalries—because nothing sparks chaos like a well-timed Draw Four.
1972 - Magna Doodle
The Magna Doodle, introduced in 1972, became an instant favorite for kids who loved to draw—but not necessarily erase. Using a magnetic stylus to pull iron filings to the surface, this magic drawing board allowed for endless creativity without the mess of paper or crayons. With a quick swipe of the built-in eraser bar, kids could clear the screen and start fresh. It was perfect for doodling, practicing letters, or playing quick-draw games with friends.
The Magna Doodle became a household staple for generations, influencing later toys like the Etch A Sketch and digital drawing pads. Even today, its mess-free design continues to be a hit with young artists and parents alike.
1973 - Shrinky Dinks
Crafting got a magical upgrade in 1973 with the introduction of Shrinky Dinks. Created by Betty Morris and Kate Bloomberg, two Wisconsin moms looking for a fun Cub Scout project, these special plastic sheets let kids color their own designs, cut them out, and watch them shrink into hardened miniatures when baked in the oven. The transformation process fascinated children, making Shrinky Dinks a huge hit in the '70s and beyond.
From jewelry and keychains to custom art projects, these shrinkable creations sparked endless creativity. Over the years, Shrinky Dinks have remained a nostalgic favorite, proving that sometimes, the best toys are the ones that start big and end up tiny.
1974 - Dungeons & Dragons
When Dungeons & Dragons (D&D) was released in 1974, it introduced an entirely new genre of gaming: the tabletop role-playing game (RPG). Created by Gary Gygax and Dave Arneson, D&D allowed players to craft their own epic adventures, battle mythical creatures, and explore fantastical worlds, all guided by a Dungeon Master. Unlike traditional board games, D&D encouraged imagination, storytelling, and teamwork, making it a cult favorite among fantasy lovers.
Though it faced controversy in the '80s, the game only grew in popularity, influencing countless video games, books, and pop culture references. Today, D&D is more popular than ever, proving that the power of storytelling and adventure never goes out of style.
1975 - Pet Rock
Few fads were as short-lived yet wildly successful as the Pet Rock, which took the world by storm in 1975. Created by Gary Dahl, a California advertising executive, the Pet Rock was literally just a smooth stone packaged in a cardboard box with breathing holes and a humorous training manual. Marketed as the perfect, low-maintenance pet—no feeding, walking, or cleaning required—it became an overnight sensation, selling over 1.5 million units in just a few months.
While the craze faded quickly, the Pet Rock remains one of the most famous novelty toys in history, proving that clever marketing and humor can turn even a simple rock into a must-have item.
1976 - Stretch Armstrong
In 1976, Stretch Armstrong made his debut, instantly becoming one of the most unique action figures of all time. Unlike traditional plastic toys, Stretch was filled with a mystery gel-like substance that allowed kids to pull, twist, and stretch him up to four times his original size—only to watch him slowly return to normal. This super-stretchy strongman quickly became a favorite, offering endless fun (and occasional durability tests).
Over the years, Stretch Armstrong remained a pop culture icon, inspiring spin-off toys, cartoons, and even a Netflix series. Despite evolving trends, Stretch proved that sometimes, the most satisfying toys are the ones that bounce back—literally.
1977 - Star Wars Action Figures
When Star Wars hit theaters in 1977, it became an instant phenomenon—but no one was prepared for the demand for action figures based on the film. Kenner, which held the toy license, rushed to produce a 3.75-inch line of Luke Skywalker, Darth Vader, Princess Leia, Han Solo, and more, forever changing the toy industry. These smaller figures were perfect for collecting, playing, and recreating epic space battles. The demand was so high that Kenner even sold an "Early Bird Certificate Package," where kids received their figures months later.
This line paved the way for modern action figure collecting, proving that Star Wars wasn’t just a movie—it was a merchandising empire.
1978 - Simon
In 1978, Simon took electronic gaming to a whole new level. Created by Ralph Baer (the father of video games) and Howard Morrison, this electronic memory game featured four large, colored buttons that lit up in sequences players had to repeat. The simple yet challenging concept made Simon an instant hit, testing players’ memory, concentration, and reflexes. Its bright lights, catchy sounds, and sleek, futuristic design fit perfectly into the growing tech-driven toy market.
Simon became a staple of the late ‘70s and ‘80s, influencing later electronic games and paving the way for modern brain-training apps. Even today, Simon remains a nostalgic favorite for both kids and adults.
1979 - Atari 2600 and Strawberry Shortcake Dolls
The year 1979 saw two major toy sensations that appealed to very different audiences: the Atari 2600 and Strawberry Shortcake Dolls. The Atari 2600 revolutionized home gaming, bringing arcade-style fun into living rooms. With classic titles like Space Invaders and Pac-Man, this console launched the video game industry into mainstream popularity, making it a must-have for kids and adults alike. Meanwhile, Strawberry Shortcake Dolls became a beloved favorite among young children.
Originally created as a greeting card character, Strawberry Shortcake and her sweet-smelling, colorful friends (like Blueberry Muffin and Lemon Meringue) quickly became a hit, leading to cartoons, playsets, and a long-lasting franchise.
1980 - Rubik’s Cube
The Rubik’s Cube became an instant global sensation when it officially launched in 1980. Invented by Hungarian professor Ernő Rubik, this colorful 3x3 puzzle cube challenged players to align all six sides by twisting and turning its sections. Though it looked simple, solving it proved to be anything but—sparking a worldwide craze. Kids and adults alike were obsessed with cracking its code, leading to speed-solving competitions and countless strategy guides.
By the mid-1980s, over 100 million cubes had been sold, making it one of the best-selling toys of all time. Decades later, the Rubik’s Cube remains a timeless brain teaser, inspiring new generations of problem-solvers and puzzle enthusiasts.
1981 - LEGO Trains
In 1981, LEGO Trains took the beloved brick-building experience to the next level by introducing motorized locomotives and tracks. While LEGO had been making train sets since the 1960s, the 1981 release featured an improved 12-volt system, allowing for more realistic movement, working signals, and remote-controlled switches. These enhancements made LEGO Trains not just a toy, but a full model railway experience for kids and collectors alike. The ability to customize tracks, build train stations, and combine with other LEGO sets fueled endless creativity.
Over the years, LEGO Trains have remained a favorite among LEGO fans, evolving with new designs, themes, and technology while keeping the magic of train-building alive.
1982 - My Little Pony
In 1982, My Little Pony galloped into the hearts of children everywhere, bringing a world of colorful, collectible ponies with unique personalities. Created by Hasbro, the original line featured ponies with soft manes and tails, bright colors, and signature cutie marks. Each pony had its own distinct look and name, sparking imaginative storytelling and play. The brand quickly expanded into an animated series, playsets, and an ever-growing lineup of new pony characters.
Over the decades, My Little Pony has been reinvented multiple times, with its 2010 Friendship is Magic series gaining a massive fanbase. Through every generation, these lovable ponies have remained a symbol of friendship, creativity, and nostalgia.
1983 - Cabbage Patch Kids
Few toys in history caused a frenzy quite like the Cabbage Patch Kids in 1983. Created by Xavier Roberts, these soft-bodied dolls with unique, hand-stitched faces were marketed as "adoptable" rather than just bought, complete with birth certificates and adoption papers. Their backstory—growing in a magical cabbage patch—added to the charm. When they hit stores, demand skyrocketed, leading to Black Friday riots as parents scrambled to get one for their kids.
Over 3 million dolls were sold that year alone. The craze cemented Cabbage Patch Kids as one of the most iconic toys of the 1980s, and their enduring appeal continues with collectors and nostalgic fans today.
1984 - Transformers
In 1984, Transformers took the toy world by storm, bringing the battle between Autobots and Decepticons to life. Created by Hasbro in partnership with Takara, these innovative figures could transform from vehicles, animals, or objects into powerful robots with just a few twists and turns. The toy line was an instant hit, boosted by the wildly popular animated TV series and unforgettable slogan: “More than meets the eye!” Kids loved collecting characters like Optimus Prime, Megatron, Bumblebee, and Starscream, sparking one of the biggest toy franchises of all time.
Decades later, Transformers remain a cultural phenomenon, inspiring movies, video games, and generations of fans who still love the thrill of transformation.
1985 - Teddy Ruxpin
In 1985, Teddy Ruxpin became the most magical teddy bear of all time, bringing storytelling to life like never before. Created by Ken Forsse, this animatronic bear could move his mouth and eyes while “reading” stories aloud from special cassette tapes inserted into his back. With his warm voice and adventurous tales, Teddy Ruxpin quickly became a bedtime favorite, selling over one million units in its first year. His interactive technology was groundbreaking for the time, paving the way for future talking toys.
Though his popularity eventually faded, Teddy Ruxpin remains a nostalgic icon, proving that sometimes, the best stories are told by a cuddly friend.
1986 - Nintendo Entertainment System (NES)
The Nintendo Entertainment System (NES) revolutionized home gaming when it launched in North America in 1986. After the video game market crash of 1983, many thought console gaming was dead—until Nintendo introduced the NES, proving otherwise. With 8-bit graphics, smooth controls, and unforgettable titles like Super Mario Bros., The Legend of Zelda, and Metroid, the NES became an instant classic. It also introduced the now-iconic rectangular controller, setting the standard for future gaming consoles.
By the late '80s, the NES dominated living rooms worldwide, reviving and reshaping the gaming industry. Even today, its legacy lives on through retro gaming, re-releases, and nostalgic fans who still hear the Super Mario theme in their dreams.
1987 - Jenga
In 1987, Jenga brought a whole new level of suspense to family game nights. Created by Leslie Scott, this simple yet thrilling game challenged players to stack wooden blocks into a tower and then carefully remove one at a time without making it collapse. The tension grew with each turn, making for dramatic (and often hilarious) moments when the tower inevitably tumbled. Jenga’s easy-to-learn gameplay and universal appeal made it an instant hit, becoming a staple in homes, parties, and even competitive tournaments.
Decades later, Jenga remains one of the most popular and nerve-wracking games ever, proving that sometimes, the best fun comes from keeping things balanced—literally.
1988 - Nintendo’s Power Pad
In 1988, Nintendo’s Power Pad brought physical movement into gaming, long before motion controllers and VR. This large floor mat controller, originally developed as the Family Trainer in Japan, featured 12 pressure-sensitive buttons that players stepped or jumped on to control in-game actions. Bundled with World Class Track Meet, the Power Pad turned living rooms into virtual running tracks, making kids (and parents) break a sweat while gaming.
While it didn’t achieve the long-term success of the NES controller or Power Glove, it was an early attempt at interactive fitness gaming, paving the way for later innovations like Dance Dance Revolution and Wii Fit.
1989 - Game Boy by Nintendo and Teenage Mutant Ninja Turtles Action Figures
1989 was a massive year for toys, with Nintendo’s Game Boy and Teenage Mutant Ninja Turtles (TMNT) action figures both becoming instant classics. The Game Boy revolutionized gaming by making it portable. With 8-bit graphics, a sturdy design, and an incredible battery life, kids could take their favorite games—like Tetris, Super Mario Land, and Pokémon (later on)—anywhere. It quickly became the best-selling handheld console of all time, cementing Nintendo’s dominance in portable gaming.
Meanwhile, TMNT action figures brought Leonardo, Michelangelo, Donatello, and Raphael to life. Based on the hit cartoon, these figures let kids recreate the turtles’ battle against Shredder and the Foot Clan. TMNT toys became a massive franchise, proving that pizza-loving ninjas were here to stay.
1990 - Super Soaker 50
In 1990, water battles changed forever with the arrival of the Super Soaker 50. Invented by Lonnie Johnson, a NASA engineer, this high-powered water blaster was a major upgrade from traditional squirt guns. Using an air pressure system, it could shoot water up to 50 feet, drenching opponents with ease. Its bright neon colors and futuristic design made it an instant hit, leading to sold-out shelves and backyard water wars across the country.
The Super Soaker 50’s success sparked an entire line of increasingly powerful water blasters, making it a summer staple for decades. Even today, the Super Soaker remains one of the most legendary outdoor toys ever created.
1991 - Super Nintendo Entertainment System (SNES)
In 1991, Nintendo leveled up home gaming with the release of the Super Nintendo Entertainment System (SNES). This 16-bit console offered improved graphics, smoother gameplay, and an unforgettable library of games, including Super Mario World, The Legend of Zelda: A Link to the Past, and Street Fighter II. The SNES introduced Mode 7 graphics, which allowed for impressive scaling and rotation effects, making racing and adventure games more immersive than ever.
Competing against Sega Genesis, the SNES helped define the golden age of gaming. Decades later, it remains one of the most beloved consoles of all time, with many of its classics still played and celebrated today.
1992 - Talking Barney the Dinosaur
By 1992, Barney the Dinosaur had become a household name, thanks to the wildly popular children’s TV show Barney & Friends. That same year, the Talking Barney plush toy was released, allowing kids to bring their favorite purple dinosaur home. With a squeeze of his tummy, Barney would sing “I Love You, You Love Me”, spreading his signature message of love, friendship, and kindness. The toy became a massive hit, selling out in stores and solidifying Barney as one of the biggest children's icons of the decade.
Though Barney’s popularity eventually faded, the Talking Barney plush remains a nostalgic symbol of ‘90s childhood.
1993 - Beanie Babies
In 1993, Beanie Babies debuted as a simple but charming plush toy line by Ty Inc. Unlike traditional stuffed animals, these small, floppy creatures were filled with plastic pellets, giving them a unique, poseable feel. At first, they were just another cute collectible—but by the mid-‘90s, they became a full-blown craze. Ty’s strategy of limited releases, retirement of older models, and “errors” that increased rarity turned Beanie Babies into the ultimate collectible toy.
Kids loved playing with them, while adults saw them as investments. Though the frenzy eventually died down, Beanie Babies remain a nostalgic icon, with some rare ones still fetching big bucks among collectors today.
1994 - Mighty Morphin Power Rangers Action Figures
In 1994, Mighty Morphin Power Rangers action figures kicked, flipped, and morphed their way into toy boxes everywhere. Inspired by the hit TV series, which combined American storytelling with footage from Japan’s Super Sentai, these figures let kids recreate epic battles against Rita Repulsa, Lord Zedd, and the Putty Patrol. The original 5-inch figures featured morphing action, allowing their heads to flip between regular mode and helmeted Ranger mode.
The show’s explosive popularity made these toys one of the hottest-selling items of the year, leading to expanded figure lines, Zord playsets, and collectibles. Decades later, Power Rangers toys remain a staple, proving that it’s Morphin’ Time! never gets old.
1995 - Pogs
In 1995, Pogs took playgrounds by storm, becoming one of the biggest collectible crazes of the decade. These small, cardboard discs were originally inspired by milk bottle caps from a Hawaiian game, but when manufacturers began printing them with cool designs, cartoon characters, and brand logos, they became an obsession. Kids would stack Pogs, then take turns slamming them with a heavier "slammer" disc to try and flip them over—whoever flipped the most kept them.
The mix of skill, luck, and collecting made Pogs irresistible, leading to a nationwide frenzy. Though the fad faded quickly, Pogs remain a nostalgic symbol of ‘90s playground culture.
1996 - Tickle Me Elmo
In 1996, Tickle Me Elmo became the must-have holiday toy, sparking one of the biggest shopping frenzies in history. This plush version of Elmo from Sesame Street would giggle, shake, and say phrases like "That tickles!" when squeezed. Parents scrambled to get their hands on one, leading to sold-out stores, long lines, and even reports of stampedes. Retailers couldn't keep up with demand, and resale prices skyrocketed. By the end of the year, over a million units had been sold.
Though many interactive toys have followed, Tickle Me Elmo remains one of the most legendary toy crazes of all time, proving that sometimes, laughter really is the best seller.
1997 - Tamagotchi
In 1997, Tamagotchi became the ultimate digital pet and a global obsession. Created by Bandai, this tiny egg-shaped device featured a pixelated creature that needed feeding, cleaning, and playtime to stay happy and healthy. If ignored, it could get sick—or even "die"—making it one of the first toys to teach responsibility in a digital format. Kids carried their Tamagotchis everywhere, checking on them between classes, during lunch, and even at bedtime.
With millions sold worldwide, the craze was so intense that some schools banned them due to distractions. Though trends shifted, Tamagotchi has made comebacks over the years, proving that nostalgia and virtual pets never go out of style.
1998 - Furby
In 1998, Furby took the world by storm, becoming one of the most sought-after holiday toys ever. This owl-like robotic pet, created by Tiger Electronics, could blink, wiggle its ears, and “talk” in its own language, Furbish, while gradually learning English. Its interactive nature fascinated kids (and sometimes creeped out parents), making it feel almost alive. Demand was so high that stores sold out instantly, and resale prices soared. By the end of its first year, over 1.8 million units had been sold.
Though Furby’s popularity eventually faded, its AI-like charm and eerie randomness made it one of the most memorable—and slightly unsettling—toy crazes of the ‘90s.
1999 - Pokémon
By 1999, Pokémon had become a full-blown global phenomenon, dominating the toy, gaming, and trading card markets. Originally launched as a Game Boy game in Japan, the franchise exploded in the U.S. with the release of the Pokémon Red and Blue games, the animated TV series, and, most importantly, the Pokémon Trading Card Game. Kids everywhere were obsessed with catching ‘em all, trading cards at recess, and battling friends with favorites like Pikachu, Charizard, and Mewtwo.
The holographic cards, especially first edition Charizard, became legendary collectibles. More than just a fad, Pokémon is still one of the most successful franchises of all time, proving that the Pokémania of 1999 never really ended.
2000 - Razor Scooter
In 2000, the Razor Scooter became the ultimate ride for kids, sparking a global scooter craze. This lightweight, foldable aluminum scooter was sleek, fast, and perfect for cruising around neighborhoods or pulling off tricks at the skate park. With its smooth wheels, rear fender brake, and easy portability, the Razor was a must-have for kids and even some adventurous adults. It quickly became a cultural icon, selling over 5 million units in its first six months.
Whether used for transportation or freestyle tricks, the Razor Scooter helped define early 2000s outdoor fun and remains a popular choice for riders of all ages today.
2001 - Bratz
In 2001, Bratz dolls burst onto the toy scene, offering a bold, fashion-forward alternative to traditional dolls like Barbie. Created by MGA Entertainment, the original four—Cloe, Yasmin, Sasha, and Jade—stood out with their oversized heads, almond-shaped eyes, and trendy outfits. Unlike classic dolls, Bratz embodied edgy fashion, independence, and attitude, resonating with a new generation of kids. Their success led to a massive franchise, including movies, video games, and spin-off lines.
Though they faced controversies and legal battles with Mattel, Bratz remained a major cultural force throughout the 2000s. Even today, their influence is seen in fashion dolls, nostalgia-driven reboots, and Y2K-inspired aesthetics.
2002 - Beyblade
In 2002, Beyblade took the playground by storm, turning simple spinning tops into an intense battle game. Originally created by Takara in Japan, Beyblade became a massive hit in North America thanks to its animated TV series, which made battles between customizable spinning tops look action-packed and strategic. Each Beyblade featured different designs, weights, and attack styles, encouraging kids to customize and compete. Battles were fought in special arenas called Beystadiums, where players let it rip to see whose Beyblade would outlast the rest.
The toy’s mix of competition, skill, and strategy made it a lasting favorite, with multiple reboots and generations keeping the battle alive even today.
2003 - Robosapien
In 2003, Robosapien brought robotics into the toy aisle, offering kids a programmable, humanoid robot that could walk, dance, and perform tricks. Created by Mark Tilden, a former NASA scientist, this high-tech toy featured 67 pre-programmed moves, including karate chops, burps, and even fist bumps. Unlike many robotic toys before it, Robosapien was both fun and functional, controlled by an easy-to-use remote. Its mix of personality, interactivity, and simple programming features made it a huge hit, selling millions of units worldwide.
The success of Robosapien helped pave the way for more advanced robotic toys, proving that futuristic play was officially here to stay.
2004 - Nintendo DS
In 2004, Nintendo revolutionized handheld gaming again with the release of the Nintendo DS. Featuring dual screens, including a touchscreen, this portable console introduced a whole new way to play. With built-in Wi-Fi, voice recognition, and the ability to play Game Boy Advance games, the DS quickly became a must-have device. Early hits like Super Mario 64 DS, Nintendogs, and Pokémon Diamond & Pearl showcased its innovative gameplay.
The DS appealed to both casual and hardcore gamers, thanks to its wide range of titles, from brain-training games to RPGs. Selling over 150 million units, the Nintendo DS remains the best-selling handheld console of all time.
2005 - XBox 360
In 2005, Microsoft changed the gaming landscape with the launch of the Xbox 360, a next-generation console that brought high-definition gaming, online multiplayer, and cutting-edge graphics to millions. Featuring a sleek design, customizable faceplates, and an improved Xbox Live experience, the 360 became the go-to console for competitive gaming. Blockbuster titles like Halo 3, Gears of War, and Call of Duty: Modern Warfare made it a must-have for hardcore gamers.
Despite the infamous Red Ring of Death hardware issue, the Xbox 360 remained one of the best-selling and most influential consoles ever, setting the stage for modern online gaming and eSports culture.
2006 - Nintendo Wii
In 2006, Nintendo changed gaming forever with the release of the Wii, a console that introduced motion-controlled gameplay to the masses. Instead of traditional button-mashing, players used the Wii Remote to physically swing, tilt, and move, making gaming more interactive than ever. Wii Sports, bundled with the console, became a global sensation, turning living rooms into virtual bowling alleys, tennis courts, and boxing rings. The Wii appealed to all ages, from kids to grandparents, leading to over 100 million units sold.
It revolutionized casual gaming, inspired future motion-controlled devices like the Kinect and PlayStation Move, and remains one of the most iconic and accessible consoles in history.
2007 - iPod Touch
In 2007, Apple redefined portable entertainment with the launch of the iPod Touch, a sleek, touchscreen device that brought music, gaming, and the internet into one compact gadget. Often called the "iPhone without the phone", the iPod Touch let users browse the web, watch videos, and download apps from the newly emerging App Store. With its multi-touch interface, built-in Wi-Fi, and motion-sensing capabilities, it became a must-have device for kids and teens, offering everything from music streaming to mobile gaming.
The iPod Touch paved the way for the modern smartphone era, making touchscreen technology more accessible and shaping how we interact with digital entertainment today.
2008 - Bakugan Battle Brawlers
In 2008, Bakugan Battle Brawlers took the toy world by storm, combining strategy, collectible figures, and action-packed gameplay. Inspired by the hit anime series, Bakugan featured spring-loaded transforming spheres that popped open into battle-ready creatures when rolled onto special metallic cards. Each Bakugan had unique abilities, encouraging kids to collect, trade, and compete in fast-paced battles. The mix of strategy and surprise made it an instant hit, sparking sold-out stores, tournaments, and a massive fanbase.
With multiple expansions, video games, and a reboot years later, Bakugan remains a favorite among kids who love a mix of tactical gaming and collectible excitement.
2009 - Zhu Zhu Pets
In 2009, Zhu Zhu Pets became the ultimate interactive toy, turning robotic hamsters into a holiday must-have. These adorable, battery-powered pets could scurry, squeak, and navigate playsets like real hamsters—without the mess or responsibility of a live pet. Each Zhu Zhu had its own personality and name, such as Chunk, Num Nums, and Mr. Squiggles, adding to their charm. The craze reached Furby-level demand, leading to sold-out stores, massive resale markups, and even stampedes of parents trying to grab one.
Though their popularity faded, Zhu Zhu Pets remain a nostalgic symbol of one of the last great toy crazes of the 2000s.
2010 - Apple’s iPad
In 2010, Apple changed the tech world again with the release of the iPad, a sleek touchscreen tablet that redefined how people consumed media, played games, and accessed the internet. Blurring the line between smartphone and laptop, the iPad featured a large multi-touch display, a powerful processor, and access to the App Store, making it perfect for streaming, gaming, reading, and even work. While initially marketed toward professionals and tech enthusiasts, the iPad quickly became a favorite for kids, thanks to its educational apps, touchscreen games, and easy-to-use interface.
With millions sold in its first year, the iPad set the stage for the tablet revolution, influencing how we interact with technology today.
2011 - LeapPad Explorer
In 2011, LeapFrog’s LeapPad Explorer became the ultimate educational tablet for kids, blending learning and touchscreen technology in a fun and interactive way. Designed as a kid-friendly alternative to iPads, the LeapPad featured a durable design, a stylus for writing, and a library of educational games, eBooks, and videos that helped children develop reading, math, and problem-solving skills. Parents loved that it combined engaging entertainment with structured learning, making screen time more productive.
The LeapPad’s success paved the way for future kids' tablets, proving that technology and education could go hand in hand—without parents worrying about their little ones breaking an expensive tablet!
2012 - Lego Friends
In 2012, LEGO Friends debuted as a game-changer, introducing a LEGO line designed with more storytelling and customization aimed at young builders. Featuring mini-doll figures instead of traditional minifigures, LEGO Friends sets focused on the world of Heartlake City, with characters like Olivia, Mia, Stephanie, Andrea, and Emma. The sets included houses, cafés, animal rescue centers, and adventure-themed playsets, encouraging creative storytelling and role-play. While initially controversial for its gender-focused marketing, LEGO Friends became a massive success.
It expanded LEGO’s audience and proved that construction toys could appeal to everyone. A decade later, it remains one of LEGO’s most popular and evolving product lines.
2013 - Rainbow Loom
In 2013, Rainbow Loom turned small rubber bands into a massive DIY crafting craze. Created by Cheong Choon Ng, this simple yet addictive toy let kids weave colorful rubber bands into bracelets, charms, and even intricate sculptures using a small plastic loom and hook. The hands-on activity encouraged creativity, patience, and fine motor skills, making it a hit among children and even some adults. Schools and playgrounds were filled with kids trading and showing off their unique designs.
The craze led to millions of kits sold worldwide, viral YouTube tutorials, and even celebrities sporting loom band creations. Though the trend eventually faded, Rainbow Loom remains a beloved symbol of early 2010s DIY culture.